Over 1.86 billion monthly users now use Facebook. That makes Facebook the most used social networking platform in the world. From social media marketing point of view, more active users mean more customers. Although with more number of users comes higher competition. In these days because of aspects like the Facebook algorithm changes, all the expert social media marketers need to be more clever than ever to strive.

Online marketers require to approach all the ways to ensure their Facebook medium is trouble-free to find, gives valuable information, and also represents their product, services and business in the ultimate ways.

Best Facebook Marketing Tips for Business 2017

1. Fill up Your About Page

Filling information in the about section of your business page is important. Oftenly a Facebook business page is the first place your valuable visitors like to visit after a Google search. So ensure that all the details about your website including social profiles, services and contact information is filled correctly.

2. Change/Update Facebook Cover Image

The Facebook page cover image is a highlighted section for business promotion. If you are planning to run a contest or free giveaway, your Facebook cover image can act like a advertisement board for you. Display the rewards and awards you are going to give and a URL to that particular contest page for all of your users to check.

3. Don’t Forget to Pin a Post

Don’t forget to pin a post to the top of your Facebook business page feeds. Whenever you publish a new article, blog entry, starting a new giveaway and launching a new product use the power of pin to promote it.

4. Create a Facebook Page Vanity URL

Once you get 25 Likes to your page, you can claim customer vanity URL, It means you can a URL similar to “facebook.com/YourBrandName”. This make it much easier for your visitors to find your page, and also makes it comfortable for you to advertise your brand page on other marketing platforms.

5. Use Like/Share Buttons on Website and Blog Page

Having Like or share icons on your web page as well as blog can redirect traffic to your Facebook business Page, turning website visitors and traffic into social media fans. Tempting your website visitors into liking your Facebook Page with a CTA (call to action) – for instance, “Like us on Facebook page to get updated with our latest products and services!”

6. Host a Facebook Q&A

Facebook channel comes in all forms and patterns making it an excellent way to host a Q&A discussion with your fan following. Always post a question with start and end date-time for questions session. Then share an update to get questions request from your fans. Respond to those questions in real time, pre-recorded message, or simply reply those questions. Choose the way as er your comport.

7. Include your Page in e-mail Signature

Including an icon or a simple text link to your Facebook brand Page in your email signature can help you to get good traffic to your Facebook Page, which can help you to collect some like to it as well as showing your business information to these visitors.

8. Promote your Page with Facebook Paid Ads

Facebook’s paid marketing platforms have come a long way. Just for a few rupees or dollars you can display your brand page in front of the user and viewers who would be concerned in services related to yours. Try to advertise your business page with Facebook paid ads and reach the potential visitors easily and quickly.

9. Run contest on Facebook

Running a contest on Facebook is one of best chance to involve with and have some fun with your followers and fans. Offering something free as a prize will guarantee that your fans and followers are going to share your contest with their friends as well.

10. Use Custom tabs on Facebook Page

Do you know that you can create custom tabs right on your Facebook official page? With the help of Facebook custom tabs anyone can easily create custom landing pages related to almost anything including email list subscribers, reviews, events, services, software installation link etc. Custom Facebook tab gives you endless opportunities.

11. Facebook video

New feature of Facebook. With the help of video production tools and cameras options in every smart phone, mobile phones anyone can create video. Video option works fine with Facebook because it’s faster, entertaining, funny, and it is very easy to share with others. Do a test or trial with a video for your fans and potential viewers, it could help you to boost your contents.

12. Share When Your Fans are Online

Keep an eye on your Facebook page insights to check when your valuable fans are browsing through Facebook. Share a post and adjust to those moments to reach them at just the exact time.

13. Share Appealing Images with Your Posts

Images and graphics are a strongest tool in the toolkit of social media advertiser’s and marketer’s . Graphics have the power to exchange information emotion and idea in just few seconds.

14. Test out various Media Types

If the content you have shared has hit a barricade and can not appear to gather enough engagement, possibly it’s not because of the content, maybe it’s because of the sharing format. One of the important factor that makes Facebook a dynamic channel is the media arrangement it carries.

Text, Video, audio, animations, and shortly VR (virtual reality) technology. There are numerous of arrangements to test with. If you feel your content’s are getting ignored, give a try to video or animations.

15. Use the Power of a CTA (Call to Action)

Most of the social media experts will share an update to Facebook supposing a response but when they see it’s not happening as per their expectation they will scratch their head. It’s maybe happened because you did not enquire. You should never suppose your fans and followers to notice what you exactly want they to perform. Fully and clearly express what you’d like them to perform by using a call-to-action button. Such as “Visit the website to grab the offer”, “Like this post if you agree!”, “Share our post if you know someone is interested in this” or “Shared your thoughts in comment” etc. are the best examples of CTA’s that force your followers to engage with you.

16. 70-20-10 Model

In the event that you are experiencing issues finding an adjust of substance to post to your Facebook page, take after the 70-20-10 model. 70% of the time try to post original content. 20 percent of the time try to share content based on fans interest and 10 percent of the time do some self promotional activities.

17. Create Easy Infographics

An infographic is a visual representation of data or information especially designed to make the information easy to understand on first consideration. You can use infographics to describe your products and services in a visual format. In this way there will be higher chances to get engaged with and shared your post.

18. Re-share Old successful Contents

You don't need to share and create original content each and every time you post an update on your business page. Check you old posts and see what has performed well and engaged for you in the past. Then make some changes and recycle those old content into fresh posts. As your followers are not available on Facebook 24*7 so few of them may have missed it. So feel free to reuse and share your old engaging content so that all of your fans can experience it.

19. Partner with Influencers

It not harmful to get for a little help from influencers. Associating with industries top and well-known influencer is an excellent strategy that will surely help you to increase your brand. Subject to the reputation of the selected influencer you might have to offer something to them.

20. Use Social Media Pop-up on Your Website

Popup is one of the best way to re-direct your web page traffic to your social media pages where all the excitement is happening. Add social sharing buttons on your pop-ups to turn your web page visitors into social media fans as well.

21. GIFs/Animations

There is no doubt that everyone likes and loves a humorous reaction Animation or GIF. Do experiment with Animations, Emotions, GIFs and smiley faces when you make an update to check if your content gets more engagement.

22. Don’t Forget the Weekends

Just because we have off on weekends it doesn't mean that our fans are also on off and they are not using Facebook. By utilizing the power of Facebook’s easy-to-use scheduling property you can share few contents on the weekends too. It is all about continuing stability.

23. Experiment with Comedy/Humour

Comedy can be a solid device if used in a best manner. Funny content and comedy able to get more engagement because it’s related to the whole world. A funny cartoon, GIF, animation, joke, or update brings an emotional relationship between the content sharer and the viewer. Research by adding a bit of funny things to your some updates and verify if it resonates with your viewers and followers.

24. Tag Others

Use the power of tagging, by tagging others in your post you can actually let them know that you are writing about them. It redirect visitors to the other user account and grows your relationship. If you are just trying to make partnership with others or want to get others attention to your business, tag them frequently.

25. Utilize The Power of Hashtags

Involve your business in the well liked discussion of the day by participating in on the hashtags. Hashtags involve and classify your page updates in the broad global discussion. Keep in mind, use hashtags related to your industry or else your updates will get lost in the crowd.

26. Use Facebook Polls for Pages

The latest Facebook reactions are a funniest option to poll your viewer in respect of a particular topic. Find out what the well liked thought is by creating a Facebook reaction poll for pages. Your followers, fans and audience can vote as stated in the reactions you have allocated to each answer.

27. Respond to Comments ASAP

Facebook has become one the well-liked platform for customer's to give feedback and complaints. Respond as fast as you can to comments, queries and reviews on your Facebook business page. By following this your page will be marked as *replies quickly* sticker so that your visitors and follower know that you are very much active.

28. Share from Instagram

Have a noted Instagram account? Associate your instagram with Facebook business page and keep sharing sharing Instagram photos to your Facebook page. By doing this your Facebook fans and followers can follow you on Instagram.

29. Create a Facebook group

Facebook groups are one of the other best way to get involved with audience and users. So consider creating a Facebook group related to you business or services where you can have in-depth discussions. Having a popular Facebook group can increase the chances to get more reach in the direction of your target viewer.

30. Use the Correct Image Sizes

A difficult to see, out of unfocused image is an inexcusable offence nowadays. Share your visuals to Facebook pages in the best resolution possible for your all viewers. Do quick Google search to know about the most recent optimal image and visuals resolutions.

31. Use Best social media management tool

If you are really approaching to take your social media efforts to the higher level, you must use best social media management tools. Social media management tools saves your time, efforts and worries by arranging all the related things into one stage for you to identify difficulties, scheduling of posts/updates, and listen to what your Business page followers are saying.

32. Share Success stories

Sharing a success story is a part of self-promotion spread out your previous client successes with your fans. An entrancing story of their grow success can give rise to more customers, followers and more interest as well as passion in what you have to offer.

33. Facebook Exclusive Offer & promotions

Make your Facebook fans and followers feel special. Give your visitors and viewers a purpose to follow and like you on Facebook by giving some exclusive deals, offers and discounts such as “ Exclusive Offer valid only for Facebook followers.”

34. Encourage Reviews

Similar to any other review and rating platform, motivate your followers to write honest reviews about their experience with your services. Whether it's positive or negative, it gives chance for you for improvement. In addition to positive reviews are social evidence for others who are on the barrier about giving your services a try.

35. Make Use of BuzzSumo to find Most shared content

Would not it be exceptional to find what kind of contents are executing well with a specific audience? Would not it be extremely superb to know what has performed appropriately so that you can also arrange something similar to that for your audience?

BuzzSumo content search tool permit you to do exactly that. With the help of BuzzSumo tool you can type a specific topic in the search box and get a detailed list of the most shared content and Key Influencers related to that particular topic. In that manner you can view what was associated and make an effort to duplicate the results.

Conclusion

I hope this write-up gives you solid information on improving Facebook marketing for your business. Similar to anything in online marketing, it requires some analysing and exploring to work things just correctly for your valuable viewer and audiences.

What are your favourite Facebook Marketing tips and tricks?

Feel free to share in comments below!