Wednesday, 19 October 2016 14:12
With the help of new Google’s mobile ad extension, users will be able to connect with marketers/advertisers via SMS.
Google has been testing click-to-text in (message extension) AdWords search ads for many months now. It’s call extensions have been around for years now, but this time google’s new message extensions give users one more option to get in touch with businesses that will be mostly appealing to the call or telephone-phobic and for those wanting stay away getting put on hold, listening to a list of menu choices or waiting to get connected in order to talk to the right person at a business or organisation.
When users click on a message extension’s icon, their mobile phone’s SMS application will open automatically.
In the screenshot provided by Google, you will able to see the call and SMS extensions are placed in cards below the main ad. For message ad extensions, this new style permits marketers to include a call to action in the extension text.
Marketers also create an initial text ads that pre-populates in the messaging app once a user clicks the message extension. The best thing about this ad is users are able to edit that ad text before sending, but it is an excellent opportunity for marketers to help users save precious time by anticipating what they are likely to be interested in. Marketers that are clever to get that right will likely see much better engagement rates on their ads.
Clicks on these message extensions are charged as a normal click on a advert headline or extension. Message extension can be created at the campaign as well as ad group levels, and also they can be scheduled to display during certain periods of the day.
Reporting and information on SMS extensions will be available in the extensions tab in Google adwords. There is no any exact way of calculating engagement results on adwords message extensions. Whether the message extensions connect with associated individual’s mobile phone or toany other enterprises electronic messaging platform, advertisers can got to establish their own ways of following and measurement worth from message extensions.
Along with the announcement about this extension, Google has also announced a best practices guide for marketers to get started with the message extensions.
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