OPTIMIZING YOUR WRITING FOR THE DIGITAL AGE - SEO TECHNIQUES FOR BLOGGERS

As a blogger, it is necessary to perfectly optimize your writing according to the guidelines of the search engines. Otherwise, it wouldn’t be able to rank higher in the SERPs and your all time and effort spent on creating content will go in vain.

You can find a long list of effective techniques that can contribute to optimizing the content for SEO. However, in this article, we are going to discuss some of the simple yet effective ones.

Effective Techniques To Optimize Your Writing For SEO

Below are some of the useful techniques that bloggers can consider adopting to optimize their writing for SEO.

1. Incorporate Keywords

You (the blogger) will need to add keywords to optimize your writing for SEO. Keywords are an essential ranking factor for search engines like Google. That’s why their presence in the writing can greatly improve its overall chances of ranking higher in the search results.

Keywords are specific words and phrases that tell both the readers and search engines what the content is about. That’s why, including keywords is considered an effective technique for content optimization.

For maximum results, you should include different types of keywords in your writing. Some types that we recommend using are LSI and long-tail keywords.

But remember, no matter which type of keyword you use in the writing, it is recommended to only add the ones that have a higher search volume. Now, you may be thinking that how you can find and know the volume of keywords. For this, you have to get some external help from online tools like SEMrush.

2. Optimize Both Title & Heading Tags

Another effective technique to tailor the writing according to search engine requirements is by optimizing both title and heading tags.

A title tag is basically an HTML tag (H1) that is used as the title of the writing. It is the first thing that search engine crawls when ranking the content in the search results. When it comes to readers' perspective, a title tag helps them whether they should open and read the article or not.

On the other hand, headings tags are also HTML tags ranging from H1 with the most important and H6 with the least ones. These help in dividing the content into different portions so that both search crawlers and readers quickly navigate through it.

So, to optimize your writing for SEO,it is considered an effective technique to optimize both the title and heading tags. Wondering how you can do this? Below we have listed the procedure:

Optimization process of a title tag:

Optimization process of headings:

3. Make Your Writing User-Friendly

Search engines like Google have only one goal –which is to serve the users in the best possible manner. Due to this reason, they ask writers to come up with user-friendly content. Now you may be thinking about what exactly user-friendly content is. Do not look around, we are here to serve you.

User-friendly writing has the following characteristics.

Most bloggers will become successful in adding valuable information to their written content by performing in-depth research about the topic. But when it comes to keeping the information easy and simple, it is not as easy as it sounds.

This is so because you have to write words and phrases that are understandable to average readers. Doing so will definitely require a strong grip on vocabulary as well as time, especially if want to make lengthy or multiple write-ups user-friendly.

So to save you both your valuable time and effort, you can paraphrase online your website or blog content with content optimization tools. These tools will make your write up user-friendly by quickly replacing difficult or technical jargon with simple synonyms.

4. Use Cubils In The Writing

Apart from making the writing user-friendly, you (the blogger) should use cubils in the writing. Cubils are basic elements that greatly help in formatting the writing pieces. Apart from this, these also make the written content catchier.

Using cubils in writing refers to several things that are listed below:

When your writing contains all these elements at different places, readers or visitors will be likely to engage with it longer than usual. This will give a good indication of your content to the search engine, resulting in improved SERP ranking–which is the primary goal of optimizing the writing for bloggers.

5. Optimize Images

We all know that bloggers often add high-quality images to their writing. This is so because images greatly contribute to keeping the readers engaged in the write-up rather than plain text.
So, to optimize the writing for SEO, it is considered a useful technique to optimize the images as well. So that search crawls can understand and rank them accordingly.
Below we have listed the procedure of how you (the blogger) can perfectly optimize the pictures for SEO.

6. Add Internal & External Links

Adding internet and external links is another effective technique through which bloggers can optimize their writing for SEO. Internal links are the ones that take the users from one webpage of a site to another. Where as external links take users to a third-party website.

When you insert internal links into your writing, you can increase the chances of both visitors and crawlers exploring different web pages of your website. However, it is necessary to add only relevant internal links to the content.

On the other hand, external links will allow both search engines and readers to verify the information provided in the content from an external source. This is why it is highly recommended to only add links to credible and authoritative websites.

When a blogger loads the writing with both internal and external links, it will improve the authority of content in the eyes of search crawlers. This will further give a boost to SERP rankings.

Final Words

For every blogger, it is extremely essential to optimize the writing for SEO to get rankings in the search results. However, this process will require following the right techniques. In this article, we have explained some of the most effective techniques that bloggers can consider following to perfectly optimize their content for search engines.