9 Ideas for Picking Your Company’s Core Value
Having a clear and concise core value is what highlights the truly incredible companies of the world. Standing for something is admirable, making a core value to stand behind of the utmost importance for any company interested in cementing its existence.
The core value of a company is the set of values that the entire organization lives and breathes. These values are practiced both inside and outside of the company, acting as an inspiration to everyone witnessing them in action.
For those looking to pick out their company’s core value, read through this information to gain the insight you need to choose core values that inspire!
Consider These Values You’ll Use to Hire
When defining the Core Values for a company, it’s important to consider what you’re looking for in employees. These are a major component of company culture and when building a team, knowing they find your core values important is a major component of the hiring process. When an employee understands your company’s mission and can relate to it, you’ll find they are someone who can fit in with the company.
Existing Behavior Breeds Values
Think about what you’re already doing in your company and find the values you incorporate without even realizing it. The core values of a company can change over time but defining them as they are right now will provide you with the insight you need to pick them out. There are definitely some internal values driving your company’s behavior so it’s important to consider them while you’re contemplating core values.
Think About Which Values Will Connect Your Team With Your Customers
You want to make sure your values as a company reflect the values your customers have and the values of your team members. This value will bond your team and provide your customers with something they will respect and relate to. Your company’s core values should provide value to your life, your team members’ lives, and your customers.
Ask Your Employees’ What They Want Out of This Company
Your core company values need to relate to what your employees want as well. Employees contribute so much to a business and they need both a purpose and a group they can belong to. You’ll want to make this more than simply a job to them. Asking your employees what they value can help you find your company’s core values and craft your company culture.
Consider Personal Values & How You Want The Company To Act
When choosing your company’s core values, it’s important to consider the personal values you and anyone else in the company hold dear. Discuss what is important to you and how you would like your company to be. Once you find these core values, incorporate them into your company.
Analyze What Makes Your Company Special
Your company is obviously unique and having a certain level of transparency regarding what makes it unique can help in finding the core values you want to incorporate in your company. Discuss virtues and values with any major stakeholders of the company. Find out what makes the culture special and take the attitudes and behaviors found throughout the company into consideration as well.
Take Your Philosophy Into Consideration
Clear values are imperative to a company’s success and the company philosophy will play a major role in that. For example, you might value having multiple backgrounds and cultures throughout your company, choosing to hire internationally and from various areas within your region. Or you might feel different cultures can have a positive impact on company culture. Sit down and find the philosophy you hold within your company to find another component of your company’s core value.
Look Over The Work Ethic Within Your Company
The work ethic of your company can be a part of your company’s core value as well. If your company focuses on working long hard hours to ensure everything is completed in the shortest amount of time possible while adhering to quality, consider adding that to your core value. Perhaps your company focuses more on relaxing and positivity in the workplace, opting to have quality work without the haste. These are things to consider when choosing your company’s core value.
Ask Your Customers
You’re in the box and sometimes, it takes asking customers outside of the box to get the right answer. Your customers matter, as do their opinions. And their reviews of your service or products can hold the answer. Try looking over feedback and using it to craft your core values as well.
About The Author
Brandon Stapper is the Chief Executive Officer (CEO) of Nonstop Signs & Graphics, a Los Angeles Printing Company. At the age 20 years, with no formal education and only a few hundred dollars, Stapper turned a $400 custom decal machine in a garage into a printing powerhouse. Nonstop Signs & Graphics has made the Forbes (a business magazine) Fastest Growing Companies Award 4 years in a row and services 10,000 clients yearly.