We are very well known to the Google algorithms and their timely updates which bring lot of changes in your keyword position and Page rankings. Google algorithms updates when rolled out has new criteria to be taken care of every time. If you have seen changes in your Business listing in the last few days then you must know that it is because of the new update in Google Local search filter Possum.
Google wants always the best result to be delivered to their users so if you don’t find your Business listing in the top 3-5 results then you don’t need think that the update has vanished your Website from the search engine or your be penalised for this. You website must have violated few of the criteria in this regard your website’s ranking and position might been effected. This does not mean that you will never able to regain your position back.
Let’s have a deeper look on the major changes brought in Possum by Google new update.
1. Your Physical Location becomes more important
Now Google will consider your location as the major location in your searches. The latest update will consider your location for your search as the important rather than the other location you are actually searching for. If you are searching from Bangalore for Mumbai location then your search will include more that of Bangalore results and less that of Mumbai results.
Another addition to the guideline is that a single food joint has many outlets in the city then only one of their listing will be considered not all the outlets even though the NAP is different.
3. Listing Includes Outside City Results
Before Google does not use to list the business which are on the border or outside the border of the search filter. For example if you are searching for something in specific area of Bangalore then it used to show you limited results of that area but now it will include close by areas as well as close by city listings in your search to make it convenient for you. Listing will include the area which can be reached either by using any transportation or by walk.
4. Fluctuations in result with similar kind of Search
Now every word in the long tail keyword counts after the update in Local Search Algorithm. With the change in your filter options your results are likely to change with vast variations as compared to before. Now every word in your long tail keyword is countable and you will get mixed results because of this.
After this update you might find many variation in your business organic search so start making the changes required as per the new update in Google’s Local Search algorithm Possum.
Also Checkout the list of Best Web Hosting India.