13 Must-have Tips To Improve Your WooCommerce Store Conversion Rate
Getting a huge amount of traffic, but no one is buying? The dream of every online store is to have an array of customers visiting their online store, but without them buying your products and turning into customers, all your efforts to attract them will be in vain.
This is why the conversion rate of your online store is an important metric to measure the success of your work and improve the performance of your WooCommerce store.
What is a conversion rate?
In short, the conversion rate is the percentage of visits that resulted in the desired eCommerce activity. Many times we think this is a sale, but there may be different things in a conversion. Typical eCommerce activities include the following:
All of the above topics are important. Therefore, in this article, we will focus on magnifying conversion on your WooCommerce product pages, which will help turn visitors into real paid customers.
Also Learn - How To Start a WooCommerce Store in 2021
Measuring conversion rates
Increasing your product page conversion will lead to the eCommerce activity of sales. But, how do you figure your conversion rate?
How to calculate the conversion rates
Conversion rate estimation helps us determine how many of our visitors have become buyers. See this conversion rate formula below for more details.
Total number of Conversions / Total number of Unique Visitors * 100 = Conversion rate
Again, you can change the conversion with any desired action you want to measure. Most eCommerce analytics tools can efficiently deliver the conversion rates you want. For WooCommerce users, it can be conveniently integrated using handy Google Analytics plugins such as WooCommerce Google Analytics.
With WordPress conversion plugins, you can dig deeper into your historical data to determine why your product page is unsuccessful and understand areas that need improvements.
Your data tells you that your monthly visitors have increased by 10%, but product purchases have decreased by 50%. It means that something is wrong. It is because you are attracting the wrong customers or they are not convinced from your product page.
What is a good conversion rate?
You need to keep in mind that a good conversion rate will vary depending on your industry and the niche you work in. But, if you are looking for basic goals, here are the global benchmarks that you should try:
You should also note the following areas as they provide your customers with insights into the specific area you are missing out on:
Cart Abandonment Rate: When shoppers place items in their cart and leave the site (Target below 75.6%).
Checkout Abandonment Rate: When a shopper has already begun the checkout process and exits (target below 46%)
Bounce rate: When a visitor exits after seeing a page.
Exit Rate: When a visitor exits after visiting more than one webpage on your site.
Utilize Retainful to recover as many abandoned checkouts as possible & Drive sales.
Traffic sources, target market, location, and many more aspects need to be considered before you can claim a good conversion rate.
A good conversion rate is healthier than what you had last month.
Learn about the TOP 10 Best WooCommerce Hosting Service Providers.
13 Must-have Tips To Improve Your WooCommerce Store Conversion Rate
Find the right products
The moment a buyer visits your online store and sees the product page, the time is already beating. If your online store takes more time and effort to find what they are looking for, then the possibilities are high that they won’t convert.
Making things easier will drive your shoppers for immediate purchases. You can achieve this by making sure you have the following features:
Boost Onsite Search: Add live search, filters, indexing, and more to speed up the search. And grow your email list, drive conversions, conduct surveys with Optinly Goal-Based WordPress Popup Plugin.
Improve navigation on your website: It makes it easy to find a product based on a layered product navigation type, price range, color, size, or other available product attributes.
Implementing Product Comparison: Comparing products is part of the customer's purchasing decision process. They like to compare features, benefits, and prices to know which product is right for them. Try comparing products to make this easier.
Enable Messenger Live Chat: Help shoppers quickly reach you by displaying a chat window.
Upgrade your product pages
Implement breadcrumbs based on product sequence and visitor history so that products can be easily identified by people, especially the navigation of your site should be easy to understand and intuitive. Do not want to miss the first-time audience with complicated instructions and pages that are difficult to find.
Includes SEO-friendly topics. Your topics should be attractive, contextual, and keyword optimized so that they naturally attract relevant traffic.
You should also follow other e-commerce SEO best practices related to internal linking, meta descriptions, and navigation. Your SEO efforts should help deliver the best UX to your audience, which will automatically improve your search rankings.
Go with the most advanced design trends to design the best product pages in the business. Advanced technology such as AR and VR can be used to create virtual test rooms.
Get your pricing right
Wrong pricing can be a main factor of issue, even if your product pages are at the top. I need not remind you that competition in the e-commerce industry is fierce, and vendors work on razor-thin edges.
If you plan to live in this competitive landscape, you need to keep your prices comparable and product quality high. If you are selling branded products, your prices should be at or below average prices to attract customers.
Here are some other strategies to make your prices inevitable, including:
When you create a pricing table, compare basic and premium products side by side. As an outcome, customers feel like they are getting a good deal when it comes to offering advanced features at a basic price.
Use clear words, compelling, important CTAs to motivate the user action.
Eliminate analytics paralysis by reducing confusing pricing options. Limit your price layers to 4 or 5, and neatly sort out the features offered on each slab so that people can candidly compare their choices and make quick decisions.
Use high-quality product images
People are more visionary. The product image is a sacred grail for any product page. An online store relies heavily on product images as a reference point for online shoppers. The product image can answer some of the questions of the shopper without having to scan a long product description.
Here are some tips to improve your product images and your overall visual content strategy:
High Resolution: Shoppers supplied with high-quality product images are three times more likely to convert than those who have not presented with good quality product images. From a shopper’s point of view, low-resolution images prevent further exploration of the product, and your company appears amateurish and unreliable.
Zoom feature: Shopkeepers like to use the zoom feature that allows interactive zoom or pan zoom on product images. In fact, most online shoppers are more likely to purchase an item from an online store utilizing the product zoom feature.
360 ° Product View: The 360-degree product view helps you to display different dimensions, angles, and perspectives. Online stores see a 6% increase in sales for products that display 360 ° images compared to those with static images.
Cut the jargon in your content
Words are powerful. You need to complement your product page with quality content to increase the chances of your customers' purchasing decisions. Make it easy to read your content, and try to write in a way that resonates with your target audience. Be as trustworthy as possible with your writing style, such as how you would normally talk to your friends.
Remember that you are not only providing information with your content; tell them who you are, and this is a way to motivate shoppers to make purchases. In fact, standard descriptions could increase conversion rates by 78%.
Do not try to surprise those with fancy, complex business language - it will not work.
You write for customers - it's customers who read your site and decide to buy based on your words. So invest in writing your product descriptions to be positive and friendly to indicate that you are a genuine and impressive brand.
Run ads to increase urgency
According to sales guru Zig Ziggler, there are only 4 reasons why people may not buy from you:
If you can’t do much about the first two cases, you can certainly affect the urgency and build confidence. Let’s talk about creating urgency first and then discuss trust.
You can shoot up the urgency on your product page by triggering supply and demand legislation. There are 2 types of scarcity you can create:
Quantity-related scarcity like there is only 2 items left for this price)
Time-related scarcity like it is going to end in an hour
If the supply of your product is boundless, you can offer a time-sensitive bonus, a free gift to buyers, or a discount if they complete the purchase within a specified period.
For example, this online store puts urgent triggers on your offers by adding a countdown timer. Offers with a countdown timer will tell buyers that they need to act quickly if they want to take advantage of the deal.
The reason for the shortage must be real. Never lie to your customers. If this is a fake scarcity, the shoppers are smart enough to recognize; your credibility is declining.
You can also create messages that convey to shoppers that the supply for a product is low or the inventory is already low, so it will not be available soon. For example, use messages such as ‘Only 2 in stock’ or ‘the deal expires in 2 hours.
Trust is an important element for successful conversion. But why is it vital for customers to trust the online store before making a purchase? Well, online transactions include personal information such as name, home address, and credit card details. In addition, money is involved.
You can easily build the credibility of your website by placing trust signs that can be found on your homepage or the product page. In fact, the second big factor for online shoppers to trust an unknown website is to place signs of trust like Antivirus protection.
Also, reassure your audience by showing honest testimonials and reviews from your satisfied customers. For example, 74% of customers said that they trust a business more if it has more positive reviews.
It can also add credibility by showing a social resource, such as a pop-up message stating that others are looking at an item or have recently purchased a similar product.
Recover lost conversions
Did you know that 98% of visitors will not buy from you on their first visit? Yes, it is absolutely true. This is a challenging task for many online stores, especially as obtaining traffic is very hard. Imagine the lost conversions.
But there are still many ways you can regain those lost opportunities. Here are some examples:
Set the Wishlist feature: Sometimes, shoppers are not ready to buy yet. It is vital to provide the wishlist buttons on your product page for the customers to save a product, then come back to it, and complete the purchase. With the wishlist feature, potential conversions are not wasted.
Restart Customers with cart abandonment Emails: You can gently tell your customers of abandoned carts by sending abandoned cart emails. You can set up automated emails to retrieve abandoned carts using the built-in feature in WooCommerce.
Use the power of customization
According to Gartner, personalizing content and offers will increase profits by 15%. Here are some hints to help you customize your e-commerce site:
Divide your audience by location, age, gender, past interaction, etc.
Show related products for upsell products and cross-marketing. Customized product suggestions based on browsing history and cart content also help maximize conversion.
Adjust the site navigation to the interests of the visitors. For example, show pages they were interested in during their previous visit. This way, you can gain conversions and increase the visitors’ time on your site.
Customize your marketing emails. Use compelling theme lines that include urgency-triggering phrases such as "limited stock." You can design your offers and content according to the user's browsing behavior and past connection with your messaging.
WordPress provides many plugins for automating email marketing and monitoring engagement. For instance, if you fix a plugin in your online store, the software will send customized reminder emails to visitors who have dropped out of the purchase. Often, they incorporate discount codes in emails to encourage customers to complete their orders.
Mobile optimize the site
Mobile optimized stores have higher conversion rates than websites that are not mobile-ready. This is because nearly one-third of retail sales come from mobile devices.
To make sure that your e-commerce site works on mobile devices, you can implement these hacks:
Speed up your site by lowering the code and shrinking your images. To reduce the loading time of your content-heavy e-commerce sites, you can use WordPress plugins.
Add videos to showcase product and customer testimonials. Mobile users are more likely to pay attention to videos than reading text-heavy product descriptions. Also, they are easy to add with an extension like product videos for WooCommerce.
Build your website in responsive designs and have “hamburger” style menus that best serve on small screens.
Work on Mobile SEO. Understand that Google considers your site's mobile experience to determine your search rankings. This means that it is very important to provide exemplary UX to your mobile audience.
For that, implement Dynamic service and Google AMP (Accelerated Mobile Pages) for faster loading. Improve your technical SEO by adding canonical tags, alt-text, title tags, and meta descriptions with pictures. And finally, Create mobile marketing campaigns.
Upsell for existing customers
Selling to existing customers is easier than to new customers.
That’s why it is good to take advantage of “moments of need” and upsell deliberately. Research proves that low-ticket products are more suitable for impetus purchases. Here are few ideas you can do to upsell more efficiently:
Use Flash Sales to create urgency
Humans are hard to operate in emergency situations. You can make capital out of this human tendency to increase the revenue of your e-commerce site.
Reduce cart abandonment rates
You can use cart abandonment software to track lost customers and track abandoned carts. Or, by activating browse abandoned campaigns, you can act more efficiently and reduce the bounce. In this, retargeting emails are sent to the customer to keep them on the page when a visitor is about to leave or regret it.
There are other ways to motivate visitors to complete a purchase and may improve the overall WooCommerce cart checkout, such as:
By improving your product pages, you increase what your product page expects to do. There are many techniques to boost your product page conversion rate, but the primary intention is to create a healthy shopping experience.
This is achieved by ensuring that your customers can easily search for the right products, visually verify products with quality images, understand your content, avoid distrust and complete the purchase seamlessly.
Dhanalakshmi is a technology writer and a blogger having four years of experience with digital marketing skills in different sorts of platforms. She is a writer by day and a reader by night. When she is not writing, Dhana spends most of her time reading, cooking, and catching her favorite shows.