How To Choose A Domain Name For A Blog
How will you know if the domain name you choose for your blog is “the one”?
You’d want to select your domain name carefully, because it can either make or break your blog’s growth. Changing it later though can be challenging because it can affect your search rankings, and ultimately your revenue.
That's why it's highly crucial to choose the domain name that is "the one," right from the start.
To do so, you need to know five vital things before you even consider a domain name for your blog.
Don’t worry tho, we are here to help!
Let's go through these five tips before showing you how to find the perfect domain name for creating your blog.
You’ll thank us later!
Let’s dive right in.
7 Questions You Need To Answer Before You Name Your Blog
Go through the seven tips below to help you name your blog.
What will your blog be about?
Have you decided on your niche? If so, then this question will be easy to answer.
The blog niche refers to the particular topic you want to tackle on your blog. If you don’t know what your niche is, this is the time to do so.
Spend quality time to know, understand, and decide on what you want to blog about. It's a waste of time to pick a domain name and write content entirely unrelated to your it.
Of course, you can choose a broad name for your blog, such as yourname.com. That way, you get the blog on different niches.
Even still, it's recommendable to find a niche first before you choose a domain name. At least, be specific on where you want your blog to be in the coming years.
Who is your target audience?
You probably know this, right? Identifying your target audience helps you understand how you can serve them effectively. It can also help you narrow down the name lists for your domain blog.
What will be the tone of your blog?
After finding your target audience, the next step is the tone of voice of your blog. Do you want to have a young approach? Maybe a more mature approach will do?
It’s up to you to decide.
Will your domain name build and promote your brand?
If you want to build and promote your brand, your blog domain name is an excellent way. If you want to sell your products or services, the domain name can help.
A good example is Pinch of Yum. It's a food blog with numerous tasty and easy recipes. But they also offer resources for other blogs in the food niche.
However, it's not a strict requirement because not all blogs use their company's name or brand. So it all boils down to the reason for your blog.
Use intentionally appropriate domain names for your blog
When creating a domain name, make sure you don't join multiple words and come up with one embarrassing word.
Here are some examples of what we mean:
Check out more lists of embarrassing examples to avoid such mistakes.
When you come up with a domain name, it’s ideal to have other people review them. That can save you a lot of trouble. Another option is the Word Safety tool. It can keep you from coming up with weird domain names for your blog.
Now, let’s move on to how to pick the perfect domain name for your blog.
How To Choose A Perfect Domain Name For Your Blog
Stay with .com, if possible
Currently, there are so many new extensions for domain names. Apart from the original extensions such as .com, .net, and .org, you can get .bike, .shop, .music, and even .blog.
But we always advise that you stick with .com.
You can indeed get tempted to come up with clever names for your blog with new extensions. However, .com has been the most used and reputable domain name extension.
Extensions like .biz or .ninja tend to do more harm than good. For example, most spammy websites use .biz for their domain name extensions. So using that approach can cause problems in the future.
Also, most people automatically type .com without a second thought. If your domain name is Bob.music, most searchers will automatically type bob.music.com. It's best to avoid such a risk.
Of course, it does not mean you can’t succeed with the other domain name extensions. But it’s better to be on the safer side.
Have you realized that most smart phone keyboards have a button for .com?
Maintain a short domain name
It's advisable to have a memorable domain name, and most importantly, short.
You should try to keep your blog's domain name within 15 characters. Long domain names are to be difficult for people to remember.
But domain names such as Google, Bing, Apple, etc. are easy to remember. That's why it's logical to have short domain names. However, one-word domain names can be a challenge, unless you create a new word.
You can also use two-word domain names such as
In summary, make the words short, catchy, and memorable. Also, make it rhyme, especially when you say it out loud. When it rhymes, it sticks with people, and they never forget your name.
Make the domain name brandable and unique
If the name of your blog is unique, it helps you stand out and become recognizable. The quickest way to develop such ideas is to find other top bloggers in your niche.
Find out their blog's names and create a unique domain name. The emphasis here is "unique." You don't want to be accused of ripping someone's domain name off. You come off as cheap and untrustworthy.
For example, you won’t buy anything from Amazon3339.com, knowing that there is Amazon.com. So come up with a unique name. It makes you look credible.
Choose a flexible domain name
It’s the right call to select a domain name related to your niche. That’s because it shows your audience what your site is about.
However, it's not the best to limit your blog too tightly to a specific niche. It may not be easy when you want to branch in the future.
So you should choose a name that will make it easy for you to include other niches.
Don't use double letters
Double letters in your domain name increase the chances of typos, which can affect your rankings. For example, expresssetup.com is confusing and can lead to numerous typos.
So avoid double letters, make your domain easy to remember, and more brandable.
When choosing a domain name, it should be able to last for a long time. Your blog's domain name should also have a good vibe and first impression.
That's why you need to take time to create a domain name that's memorable, catchy, unique, and relevant. If you have a perfect name for your blog, but it's already taken, you can buy it from the owner.
However, you need to check your budget, whether it's the right solution. If you don't have the budget, you can use other domain extensions. Later, when you're generating enough income, you can purchase the .com extension from the owner.
If it’s not up for sale, there’s always a way around it. Try creating a unique domain name from the one that’s already taken. Once you are done with the domain name selection process, the next step you need to take is choose the best web hosting service provider for your blog.
In the end, your domain name for your blog should be unique.
This article was contributed by Brand Pulsar. Brand Pulsar specializes in creating premium brands from scratch and helping new businesses have a great start.